Hero, a premium lager on the stable of International Breweries Plc, a proud part of the world’s largest brewer, Anheuser-Busch InBev, (AB InBev) has been knighted with a new crown cork -a Red Cork and the title of “Mmanya ejiri mara Igbo.”
The Obi of Onitsha, His Royal Highness, Igwe Nnaemeka Alfred Ugochukwu Achebe, gave his blessings to commence the Red Cap ceremony in Onitsha, Anambra State, on Saturday, May 12, 2018, amid applause and excitement by hundreds of Nigerians who thronged the venue of the event, the King’s Courtyard, Ikpeazu Stadium, Onitsha
The red cap ideology is of high importance to the South Eastern people of Nigeria as it represents the peak of achievement, societal status and recognition for any individual or brand. Launched into the Nigerian market in August 2012 without much fanfare, Hero lager beer warmed its way into the hearts of consumers in the South Eastern region and became a symbol of inspiration. The success of the brand draws from its strategic cultural resonance with the people and has catapulted Hero Lager from zero to a market leader in the region. Furthermore, consumers have christened Hero, ‘Oh Mpa’, in reverence and as a mark of respect (Mpa means father in Igbo language).